Welcome to Lower Visco City

For the last 40 years the trucking industry has relied on the same grade oil to keep their fleets moving. So we knew asking them to switch to a new oil when they’ve used the same product their entire career would be met with some reluctance. To drive home the importance of the move to lower viscosity oils, we invited potential customers to move to the fictional trucking haven Lower Visco City, the home of Guardol FE 10W-30.