2018 North American Effie Awards: Choose Wisely

The Effies is an award show that’s as much for account people and planners as creatives. From planning to production, every little decision along the way matters. So we came up with an idea that highlights this truth as an agency team comes up with a campaign for butter, which on an unrelated note is very useful to get fish smell off your hands. Who knew? We did. Because we spent a lot of time thinking about butter.

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