I’ve had the pleasure of working at Dell Technologies since October of 2021. In that time I’ve learned a lot. Growing my confidence on set and in the editing bay. Taking the lead in CGI productions. Introducing the first generative AI-powered digital human to the world at Dell Tech World. Uncovering the ins and out of the most innovative technology and AI advancements. And most importantly, I’ve learned to be an even better team member after working with a group of incredibly talented and kind folks.

Check out some of the cool stuff we made, below:

OOH

The assignment: In 16 working hours, create a global OOH campaign communicating “Innovation starts with better technology”.
The solution: Chug some caffeine, partner with a badass art director and write 20 pages of headlines til you land on the perfect six.

Social

Dell Wrapped: We summarized a year full of AI adoption with our own version of ‘Wrapped’.

2024 VMAs: When Camilla Cabello smashed a Mac on stage at the 2024 VMAs, we were fast to respond.

Videos

The assignment: Introduce our most premium keyboard and mouse duo.
The solution: We created a beautiful CGI video to explore the surreal details of our new keyboard and mouse in an equally surreal environment.

The assignment: Create a full product launch campaign to announce our new family of AI PCs to the world using our new naming convention.
The solution: Using a mix of broadcast TV, emails, websites, banners, paid social and last-minute, on-set organic TikToks, we showed the world how Generation AI works smarter, faster, multitasks longer and looks sleeker with the new Dell Pro AI PC family.

NOTE: Not sure why the above video cuts off the closing line

The assignment: Create a spec heavy website video on a small budget.
The solution: Tell a story of team collaboration, and shoot it on the Dell campus to make up for that little budget.