100 Days of Sunshine

The Challenge

Brand a commodity product with a premium price to create preference and drive sales velocity during a limited selling window.

The Insight

Moms want their kids to grow up connected, in a meaningful way, to the foods they eat. They want positive, wholesome brands in their kids’ lives.

The Idea

Promote the limited availability of Cuties to millennial moms by highlighting and branding the first three months of the selling season — 100 Days of Sunshine.